iAds

Hey! What's up guys? Enjoying life so far? Recently I've been very active checking out readings, programs, music and the likes, so I guess is fair to say my week has been great… sort of waiting for a phone call and a response from one or two applications, so that keeps me intrigued. I can't wait the time to relax a bit, maybe doing nothing on the internet or maybe just watching the TV and have a laugh. And that is exactly what I did yesterday!

You know how it is, after a long day of work, you just get home and the first thing you want to do is to take those shoes off, lay down in that nice couch you have there, grab the remote and simply submerge on that big box called TV, you don't want to know nothing about life for a while, so you  find your favorite program and… what? Oh yes… advertisements. And I don't mean one or two, I'm talking about a marathon of those… +10 ads between shows, don't you just love them?

To be honest with you, I don't. The thing is, I don't mind one or two to pop up between the show I'm watching, but sometimes things get out of hand… a lot. And not just by quantity… oh no… I'm talking quality too. Little by little the ads guys think the audience is getting dumber every day and some ads are practically an insult, all just to buy their products or services. Thankfully not all ads fall into this category, there are some ads that I really like and they sell their product quite well, but these are rare and sadly not enough.

And keep in mind I've just talked about TV ads, but they're the tip of the iceberg. Ads are now everywhere. Let's talk about what could be our average day. Wake up, turn TV/radio (ads), take a shower, breakfast, drive to work (ads on the radio, street, bus stops), get to the office, check the post mail (paper ads), get a magazine (more ads)… and that could be just our morning. But we've adapted to all this bomb, to the point of reaching the fact that, we don't care what we hear/see anymore, nothing connect to us and we get things we've consumed since always. Now another form of propaganda is hitting our way… web ads. They seem to be less intrusive, less interactive, but they're there and sometimes they don't look very pretty, others are great and you expect to see them more often, sadly they're minority.

Don't get me wrong, I'm not saying ads are all hideous and should be banned for life, but I guess what I'm trying to say is, mostly all ads are not made in a way the audience connects to the product, advertisers just want to sell, sell and sell at any expense. Sorry, I don't bite that anymore. Gladly there are few ads out there that dare the audience, make them think and, as I said earlier, they click with the public and, even if it sounds corny, people fall for their product or service. Hopefully as technology gets more powerful we also get a bit smarter and take advantage of it… just saying!

Well, guess that sounded like a harsh letter, but I bet you fell the same like me in some ways. What's your favorite ad? Is it in TV, radio, internet… maybe a magazine? Do you think hi tech can do something about it to make it better? Leave all your comments below and hope to see y'all next week… in the meantime… have a great one!